What is URL Shortening and Why Use It?
Learn the basics of URL shortening, its benefits, and common use cases for short links in marketing, social media, and business.
URL shortening is the process of converting a long web address into a shorter, more manageable link. This makes links easier to share, track, and remember.
Short links are ideal for social media posts where character count matters, print materials where long URLs are impractical, and tracking campaigns where you need detailed analytics.
LinkLoom provides free URL shortening with built-in analytics, allowing you to track clicks, devices, browsers, and referrer sources without requiring user registration.